2021 — nowSaudi Arabia
NHC Innovation
Senior Product Designer → Principal Designer
Leading design direction for Sakani and related platforms, connecting design, research and engineering across the housing ecosystem.
Salah A. J. Aljabarti
Product Designer
I design the experience.
And the systems
behind it.
My experience spans startups, gaming, consulting and government. I work with teams to understand complex problems, define a clear direction and shape products around the people who use them. That experience has taught me to connect user needs with business goals and the practical realities of delivery.
I design across the whole experience, from the details of an interface to the services and systems behind it. My focus is on making each part work together so products feel clear, consistent and useful.
EXPERIENCE
Across platforms.
Across places.
2020 — 2024Helsinki
Oivan
Senior Product Designer & Design Operations
Shaping end-to-end product experiences for clients including NHC, UMEUS and Noil Studios, while supporting how design teams organise and deliver their work.
2019 — 2021Finland
City of Helsinki
Digital, print & emerging media
Creating websites, interfaces and identity systems for public audiences, alongside explorations in augmented reality.
2016 — 2017Helsinki
Hybrid Games
Co-founder & Design Lead
Co-founded a games studio and led brand identity, UX, game mechanics, systems and creative direction.
2010 — 2017Finland & Saudi Arabia
BlackBird Studio
Independent designer
Brand identity and web design for clients across Finland and Saudi Arabia.
EDUCATION
2023 — 2025 · UK
University for the Creative Arts
MA Design · Merit
Visual communication, critical thinking and social impact. My final project explored food, culture and identity.
LIFE & THE PEOPLE IN IT
The people along the way.
Studios, shared projects and friends across places — a few moments from the human side of the work.
